To choose a side, the best bargain is what keeps your loyalty. Both Sainsbury’s and Tesco are offering a lowest price promotion to stay in the fight, Tesco’s Price Promise compares the price against Asda, Sainsbury’s and Morrisons. If one could have bought the same product cheaper in the rival supermarkets, a voucher up to a maximum value of £10 would be given for compensation. Meanwhile, Sainsbury’s is offering price check service Brand Match, which is similar to Price Promise but requires an at least £20 purchases with including at least one branded product to get the check; it requires also at least £10 purchases within two weeks to be able to redeem it. In terms of the surge in popularity online-shopping, Sainsbury’s and Tesco also offer a Click and Collect service, where customers can collect pre-ordered groceries in store for free; however, Tesco charges a minimum of £2 for this service.
Let’s move our eyes form money to products. Both Sainsbury’s and Tesco have a lot to improve as Sainsbury’s uses only the traffic light labelling system and Tesco products only include GDA information; whereas Asda and Waitrose have included both types of information on packs. According to a recent article from The Guardian with regard to the differences between both retailers, it says that: ‘Tesco appeared to have the better product range…it also came out top for special offers with a deal in every aisle.’ For example with both retailers sold individual soup tins for 88p, Tesco provide a wider variety of flavours and a multi-buy offer.
It is quite hard to adjudge which one is better as they are both theoretically on the same boat against posh retailers such as Waitrose and Mark & Spencer. Most products from between Sainsbury’s and Tesco are often just a few pennies apart. The only way to break away this dilemma should probably lie on the distance between the retailer and your home! So which one is your preference?
By Jennifer Chan